THE COMPANY FILES
Menswear & e-commerce
ICON Amsterdam
ICON Amsterdam is the menswear brand founded by Samuel Onuha and developed with his brother and co-owner Ruben Onuha.
Explore the offeringThe business behind the name
The brothers' biographies meet at the same operating business. Samuel's account supplies the founder relationship; Ruben's describes his place as a co-owner in the brand's development. Keeping those roles distinct makes the shared dossier more accurate than labelling both men identically without evidence.
How the offering fits together
The company connects clothing design and product selection with a direct online shopping experience. Customers encounter fit, style and product information through the store before placing an order. The founders' wider media and educational activity is related through their entrepreneurial identities, while ICON Amsterdam's actual commercial offering is menswear.
WHAT THE BUSINESS OFFERS
The offering,
in working parts.
Menswear
The product range supplies the clothing at the centre of the brand's retail business.
Online retail
The company's digital store brings product discovery, sizing information and ordering into one customer experience.
THE EVIDENCE BEHIND THE FILE
Sources & further reading
Company material describes the operator's own offering. Historical background follows the linked sources and founder account. Product availability and business relationships can change.
Brand image: Official ICON Amsterdam website.
Editorial source review: .
- ICON Amsterdam: official website
- Ruben Onuha: source-based entrepreneur biography
- Samuel Onuha: source-based entrepreneur biography
- About ICON Amsterdam: the brothers' business background
- Official Linkme profile and business channels
- Official biography, business and coaching channels
THE PERSON & THE BUSINESS
The people
behind ICON Amsterdam.
Consumer Brands
Ruben Onuha
ICON Amsterdam
Ruben Onuha's business story centers on building ICON Amsterdam, with a public presence that connects the brand's clothing, creative work and entrepreneurial development.
Consumer Brands
Samuel Onuha
ICON Amsterdam
Samuel Onuha's entrepreneurial work brings together clothing, online retail and the experience he shares through his own publishing and coaching channels.