THE COMPANY FILES
Computing & consumer technology
Apple
Apple is the technology company co-founded by Steve Jobs, connecting computers, devices, software and services through a shared product ecosystem.
Explore the offeringThe business behind the name
Jobs's biography follows Apple alongside separate chapters at NeXT and Pixar. Apple supplies the primary company relationship in this collection. Its history brings engineering, design and the experience of using a product into one entrepreneurial story.
How the offering fits together
A device works within a wider environment of software, accessories and services. Apple's business connects these parts through products intended to work together, while retail and support provide other customer relationships. The company has developed beyond the period covered by the founder's own life. Its official catalogue and historical material therefore serve different purposes when reading the company story.
WHAT THE BUSINESS OFFERS
The offering,
in working parts.
Devices & software
Computing devices and their operating environments form the core of the product offering.
Services & support
Digital services, retail and customer support extend the relationship beyond the initial hardware purchase.
THE EVIDENCE BEHIND THE FILE
Sources & further reading
Company material describes the operator's own offering. Historical background follows the linked sources and founder account. Product availability and business relationships can change.
Brand image: Official Apple website.
Editorial source review: .
- Apple: official website
- Steve Jobs: source-based entrepreneur biography
- Steve Jobs's 2005 Stanford commencement address
- Remembering Steve
- Apple reinvents the phone with iPhone
THE PERSON & THE BUSINESS
