THE COMPANY FILES
Beverages & consumer brands
PRIME
PRIME is the beverage brand co-founded by KSI and Logan Paul, introduced with PRIME Hydration in 2022 and developed through additional product formats, retail distribution and sports partnerships.
Explore the offeringFrom public rivalry to a shared brand
PRIME's own history presents KSI and Logan Paul's move from rivalry to partnership as the starting point of the brand. PRIME Hydration launched in 2022. Congo Brands also identifies both as founders and presents PRIME within its brand portfolio, providing context for the operating business behind the public personalities.
KSI is the primary entrepreneur linked to this company file. Logan Paul's co-founding role remains part of the business history, while his own primary company profile covers IMPAULSIVE.
Products, retail and sponsorship
The published range grew beyond the original Hydration product to include other formats such as hydration sticks and energy drinks. Individual formulations and availability should be read through current product information. In 2024, WWE announced a global partnership with PRIME Hydration, including ring branding, showing the company's use of conventional sports and entertainment sponsorship alongside creator-led promotion.
WHAT THE BUSINESS OFFERS
The offering,
in working parts.
Hydration beverages
The consumer-drink line with which the brand first launched in 2022.
Additional drink formats
A published range including hydration sticks and other beverage products, with product-specific formulations.
Retail and brand partnerships
Distribution and sponsorship activity that brings the brand to audiences beyond the founders' personal channels.
THE EVIDENCE BEHIND THE FILE
Sources & further reading
Company and creator descriptions are first-party accounts, checked against the linked public material. Founding relationships and current roles are distinguished where they differ.
Brand image: PRIME / official website.
Editorial source review: .
- drinkprime.com: About PRIME
- congobrands.com: PRIME
- corporate.wwe.com: WWE ® & PRIME HYDRATION STRIKE RECORD-SETTING GLOBAL PARTNERSHIP FEATURING FIRST-EVER RING MAT BRANDING | Corporate
- youtube.com: KSI - YouTube
THE PERSON & THE BUSINESS
