THE COMPANY FILES

Commerce & cloud services

Amazon

Amazon is the company founded by Jeff Bezos that developed from online book retail into a business spanning commerce, logistics and cloud computing.

Explore the offering

The business behind the name

Bezos's biography places an online bookstore at the beginning of Amazon's company story. Expanding the range of goods changed the scale of the retail problem: discovery, purchasing, delivery and customer support all became parts of a larger operating system. The founder's aerospace venture, Blue Origin, is a separate company.

How the offering fits together

Amazon serves several kinds of customer. Shoppers use the retail experience, sellers use marketplace services and organizations use computing infrastructure through AWS. These activities rely on different products and commercial relationships. Their shared company identity explains Amazon's breadth without suggesting that its retail storefront and cloud platform are the same service.

WHAT THE BUSINESS OFFERS

The offering,
in working parts.

Retail & marketplace

Online stores and marketplace tools connect products, independent sellers and customers.

Cloud computing

Amazon Web Services supplies computing capabilities for organizations building and operating digital applications.

THE EVIDENCE BEHIND THE FILE

Sources & further reading

Company material describes the operator's own offering. Historical background follows the linked sources and founder account. Product availability and business relationships can change.

Brand image: Company logo via Wikimedia Commons.

Editorial source review: .

  1. Amazon: official website
  2. Jeff Bezos: source-based entrepreneur biography
  3. Amazon officers and directors : Jeffrey P. Bezos
  4. Amazon shareholder letters, including the original 1997 letter
  5. About Blue Origin
Our editorial approach

THE PERSON & THE BUSINESS

The people
behind Amazon.

All company files